Tuesday, October 21, 2008
The thickness of a notebook depends on the technology inside.
LCD displays typically use cold cathode fluorescent lamps, or CCFLs, to create light and project a picture onto a screen. But that poses two problems. First, these lamps require more space, so the display can be only so thin. Second, just like the fluorescent lights in your home or office, the ones inside a CCFL display take time to warm up before they reach full brightness. That’s a lose-lose situation. And it’s why Apple engineers chose LED backlight technology for the new MacBook.
An LED backlight creates the same amount of brightness in less space. So you can make the structure that houses an LED display much thinner. And unlike fluorescent lamps, an LED backlight reaches maximum brightness instantly.
Look at the MacBook display and you’ll see another big difference. Glass. That edge-to-edge, uninterrupted glass display does more than look good. It also adds structure to the LED display beneath it. And there’s no metal frame (another extraneous part) to distract you from what’s onscreen.
An LED backlight creates the same amount of brightness in less space. So you can make the structure that houses an LED display much thinner. And unlike fluorescent lamps, an LED backlight reaches maximum brightness instantly.
Look at the MacBook display and you’ll see another big difference. Glass. That edge-to-edge, uninterrupted glass display does more than look good. It also adds structure to the LED display beneath it. And there’s no metal frame (another extraneous part) to distract you from what’s onscreen.
Only Apple could make a notebook like this. Hardware and software. Design and engineering. Production and manufacturing. They’re all part of a single process at Apple. When you start using your new MacBook, you’ll discover what that means. The light and sturdy unibody protects the components inside. The LED-backlit display — along with the graphics processor that helps power it — gives you faster games and a brilliant canvas for your photos, movies, and more. The glass Multi-Touch trackpad feels as good as it functions. From the smallest detail to the biggest engineering breakthrough, the new MacBook truly is the next generation of notebooks.
Work faster.
The new MacBook makes quick work of iWork applications.2 Big Keynote presentation? Great graphics performance means that your transitions (especially that really snazzy one) play smoothly, slides build without delays, and finely detailed graphics render perfectly.
Do everything else faster.
At the heart of every MacBook is Mac OS X Leopard. At the heart of Leopard is Core Animation: the technology that powers visually stunning user interfaces and application animations. It’s what makes iChat effects, Cover Flow, Time Machine, and hundreds of other graphical elements in Mac OS X possible. The improved graphics performance of the new MacBook makes everything you do in Mac OS X smooth and responsive.
Wednesday, October 8, 2008
So could the Brick manufacturing process be the continuation of that part of Jobs' dream? And what does this manufacturing process mean to us, the consumers? It could mean a lot actually. Since the MacBook chassis would be carved there wouldn't be any need for bending the metal, which can often create weak points for breakage. And since the chassis would be a single piece of aluminum there would be no seams making for an overall smoother MacBook. And most importantly, while the factory to take advantage of the Brick process might be expensive, the process itself is relatively cheap, meaning that the MacBooks produced will cost less while still being more durable.
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